Online Publishing·3 min read
What a Blog Actually Is (and What It Isn't)
What separates a blog from the rest of a website, what blogs are genuinely good at, and the honest case for and against starting one.
May 22, 2020Read
Topic
Online Publishing
Technical publishing, blogging, website content and practical online publishing.
BloggingContent SystemsPublishing
Featured guide
Start here.
Section I
Guides in this topic
All Online Publishing guides.
Section II
Online Publishing
How to Start a Blog That's Still Running in 10 Years
Most blogs stop within a year. The decisions that determine whether yours survives — subject, platform, cadence — and what to ignore entirely.
Online Publishing
Choosing a Blog Subject You Can Sustain
How to pick a subject narrow enough to be findable and broad enough to keep writing about, tested before you commit to it.
Online Publishing
Keywords in SEO: What They Actually Do
Keywords describe what a page is about and what a searcher wanted. Why density targets and meta keywords are obsolete, and what replaced them.
Online Publishing
Where to Actually Start With SEO on a New Site
The first SEO work on a new site is technical and unglamorous: make pages reachable, describable and fast. What to do first, and in what order.