Clear Meaning, Importance, and Benefits of Digital Marketing

 

 

Almost everyone knows the word marketing, but the prefix of digital makes it more powerful and beneficial. Digital marketing has been very popular for many years.

This popularity shows the importance of digital marketing. The meaning of digital marketing can be understood as a system in which the Internet, electronic devices, and online applications are used.

You can take the benefits of digital marketing by using components of digital marketing such as websites, web pages, email, social media, and other web apps.

Is digital marketing easy? It may be or maybe not.

Digital marketing is so mysterious.

Hello everyone, come with me and discover together, the meaning and scope of digital marketing, what are digital marketing strategies, and why digital marketing?

 

 

 

Meaning of digital marketing in simple words

Some decades ago, only traditional marketing was used to increasing sales, and for making new customers.

In this marketing method telephone, printed ads pamphlets, and physical marketing are used.

If you know something about digital marketing, you can imagine how tough it was.

Although traditional marketing strategies are still used, but with the aid of digital marketing, it became easy now.

Old is gold but not always.

We can understand the meaning of digital marketing in simple words. It is a way of marketing in which digital devices and channels are used.

Search engines, email, social media websites, and other websites can be considered as the best digital channels.

Another meaning of digital marketing is the way of advertising. We can understand the meaning of digital marketing into advertising by the medium that is used for it.

It is a way of advertising in which web resources and online available websites and applications are used.

We can see clarification in further digital marketing definitions and other related points. It will help us to know, how to do digital marketing?

 

Digital marketing definition

Digital marketing is a part of marketing in which the internet and online digital devices such as laptops, desktop, mobile phones, and other online web applications are used for the promotion of services and products.

In this marketing strategy, websites, search engines, and social media work together to get connected with new and old customers.

To get more detail about it you can see online marketing wiki, but it is good enough to start with the given definition.

 

Components of digital marketing

 

Importance of digital marketing, Is digital marketing the future?

Digital Marketing has become a hot buzzing word for many years. Now it is not only an effort to increase sales, it has become a complete online marketing strategy now.

What is a digital strategy, why is digital marketing important, and why use digital marketing? The importance of digital marketing is not hidden anymore.

We can see clearly the importance of digital marketing in today's scenario.

There are many reasons to use it, but one strong reason is, 

Business Growth.

Although in the beginning, digital marketing strategies were used as supporting aids for marketing.

But after using it for a long time now it has become clear that it is a complete marketing strategy that tracks every aspect of the marketing of the business.

The benefits of using digital marketing can be even seen in digital phones.

Around 85% of marketers say that search engine optimization (SEO) is very helpful for lead generation and increasing the sales.

They also prefer Pay Per Click (PPC) and other tactics for business growth.

Due to its popularity and usefulness, we can observe that digital marketing has a bright future or It is the future of business and other kinds of business strategies. 

Due to its usefulness and scope, we can point out its importance-

1. To access the global market
2. Spreading brand awareness
3. Can keep an eye on competitors
4. Has low advertising cost
5. To make a personal bond with customers
6. To find the target audience 
7. For proper business tracking
8. Good ROI
9. Must for future
10. To overcome the pandemic

 

1. To access the global market

In business online visibility, the chances to reach to the potential customers increases.

You can suppose that a shop is situated on the side of a road or in a market. How many people will pay attention or visit to that shop?

10, 100, 1000, 10000 visitors max!

In these busy days, no one has enough time to visit the shop and check out the products or services. Only people in need, spend time in visiting to shop with the intention to buy.

But at your online shop or online website, there are a huge number of visitors.

As per the information available online, we can see that almost 4.54 billion active users are using the Internet as for January 2020. It became possible only because of the importance of digital media

You can see the number of internet users in the graph above.

So can you imagine the chances of converting visitors into potential customers?

Its amazing, isn’t it?

So it is very important to access the global market.
 

2. Spreading brand awareness

If you are in a business or wish to branding of any of your project, you must spread the awareness for your brand among the people.

This can be done using different components of digital marketing. A website is one of them. The website is your online place on which almost all digital marketing components direct the traffic.

Once people get aware of your product, service, and brand, they understand the qualities of your product or service and like to try it without hesitation.

 

3. Can keep an eye on competitors

The online market is an open market, everyone displays their best offer, price, features, and deals.

If you are in the travel business, you can see the various travel packages on different websites and can compare with your package, or you can create a travel package accordingly.

This very same idea is implemented in other business categories too.

You can also measure the efforts that your competitors apply to gain benefits from digital marketing and can learn a lot from their mistakes.
 

4. Has Low Advertising Cost

Digital marketing campaigns and advertisements are low in cost as compare to the traditional marketing costs.

You can see a digital marketing plan example and can use small business digital marketing services that are best suited for your business.

It depends on your budget, it is easy to implement and has a high return.

We can calculate the average cost-

Domain    :         7 - 14 $            (500 - 1000 INR)
Hosting    :       20 -  30 $           (1500 - 2000 INR)

Sub Total :       27 - 44 $             (2000 - 3000 INR) approx

44 / 365 = 0.1205479452 $ per day :)

3000 / 365 = 8 INR per day   :)

Total cost may vary according to the country and taxes.

Drop me a message to know my web hosting preference
 

5. To make a personal bond with customers

By using some digital marketing strategies an organization can make a personal bond with customers.

It can be done in many different ways, some examples of digital marketing strategies are-

 

1. Website
2. Feedback Form
3. Survey
4. Suggestion Forms
5. Chating with visitors
6. Complaint Forms
7. Webinars
8. FAQs
9. Email marketing
10. Client Followup

 
An interactive website is very beneficial in making a bond with clients. It collects the needs of visitors and customers in the form of data and make improvement in products and services accordingly.
 

6. To find the target audience

In digital marketing, many tools are available to track the visitor’s data like location, age, gender.

You can also track the behavior of visitors, how much time they stay on a particular page. This data can be beneficial in taking some business decisions.

If your target area is the USA then you will focus on the improvement of products and services accordingly.

Likewise, you can also take decision according to the age, gender, and interest.
 

7. For proper business tracking

Digital marketing strategies are good for tracking every aspect of a business. Through these practices, one can find the most demanding products and can prepare or stock that product according to the season.

For example, if you are an umbrella seller, you can find the exact months in which demand will be increased and can keep a good stock to fulfill that demand. 

In the same way, you can also find the reason behind previous losses by analyzing the data of previous years.
 

8. Good ROI

No doubt it is a good return of investment. There are many strategies in digital marketing in which we get a heavy return on our investments.

Some of them are-

1. Email marketing
2. SMS Marketing
3. Organic SEO
4. Paid promotions
    

Returns are very high in email marketing and likewise on other strategies too.
 

9. Must for future

As we know everything is going online and there is a huge possibility for growing the online shopping and online business too.

The number of internet users is increasing day by day and trend to online shopping and online business is growing too.

So we can say that digital marketing is a must for the future of business. 

 

10. To overcome the pandemic

It is 1 June 2020 today and we are facing COVID19 pandemic. We can see clearly there is a lack of online platforms for the necessary industries like education, shopping, health care, and more.

We should be more focused on online business, online classes, online health consultants, and in other sections too.

We cannot avoid physical contact totally but we can reduce it as much as possible.

Some countries are using digital marketing and online resources very well but others are not doing good.

We should promote these online strategies to connect globally with each other to run our life and business smoothly in a tough time like this.
 

 

So we can understand the importance of digital marketing for business and also what is the importance of website in digital marketing.

If you ask, is digital marketing the future? The answer is yes. Even we can understand the importance of digital marketing in today’s scenario too.

 

Benefits of digital marketing, how it helps to improve?

As we have discussed earlier, there are many benefits of digital marketing. It is good for making brands and online promotions.

The real advantages of marketing are hidden in the benefits of digital advertising and in the benefits of social media marketing.

A person must think to take the benefits of social media if he/she really wants to get the advantages of marketing.

It helps in the growth of the business bringing potential customers to the website. It also helps in following existing customers and approach them to buy again.

These are done by proper interaction with existing customers by using different digital marketing components like email, SMS, SEO, etc.

 

Advantages of digital marketing

Some well-known advantages of digital marketing are -

1.  â€‹â€‹â€‹â€‹Economical
2.  Trackable
3.  Target Ideal Customers
4.  High Conversion Chances
5.  Great Reachability
    

1. Economical

It is a cost-effective marketing technique that involves online available resources to reach to the customers.

We can find it low in cost as compared to other traditional marketing tactics. Different promotional packages are provided by different search engines and from well-established websites too.

You can choose according to your budget and boost your brand easily.

We can find that whatever the cost of advertising, it is always less if we compare it with the number of people to reach.

 

2. Trackable

We can track the progress of the digital marketing strategy. Traditional marketing has its own benefits maybe it is good for people with low technical skills but itis very tough to track the efforts and responses in it.

A businessman can understand the benefits of marketing management and always search to get advantages in marketing.

For tracking traditional marketing we have to start a survey which involves meeting with people physically.

In digital marketing, almost all tools and platforms provide a panel to track the progress.

We can find a tracking panel in social media and in search engine optimization (SEO).

For example, if we use Facebook ads campaign we can track it by using facebook’s analytics and Google also provides google analytics for the same purpose. 
 

3. Target Ideal Customers

In this marketing strategy, the chance to get the interest people is very high. If you have a website and it is ranking well in any search engine, the chance to click your web page link will be great.

The person who clicks your link may be an interested person.

Excepts from organic search if you go with PPC campaigns, you can set the attributes like age, gender, hobby in some social media PPC campaign.

In the same way in search engine optimization (SEO) campaigns, you can find the facility to set your parameters to get the potential customers.

4. High Conversion Chances

The chances of conversion in this modern marketing strategy are high because in some PPC ads campaigns we can set the attributes to reach our potential customers.

We can understand it as if visitors visit on your website and read about your product and services then make an inquiry through the forms on your website.

In this way, we can find the filtered data of your potential customers. We can find the engagement and interest of visitors and talk with them accordingly.

We can see the clear interest of a visitor.

1.  A person first clicks your website link from the search engine result.
2.  He/She visit your website page and read about your product and services.
3.  After reading an inquiry has been sent by visitors.
4.  This inquiry is made by filling a form that may contain the name, mobile number, email, description
5.  Contact information of a visitor is received by website ower with the subject and description of inquiry.
6.  Now we can easily provide our best offer to that visitor.

 

5. Great Reachability

As I have already mentioned the number of Interner users in the above graph, because of the high number of active internet users the reachability to potential customers will be also very high.

In traditional marketing strategy, high reachability required a high cost that may become an issue if you have a low budget. But in online marketing, it is possible to reach to maximum number of consumers.

Just suppose if you reach the limit of 10k, 20k, or 30k daily visitors on your website, what will be the conversion rate of visitors to customers?

Of course, it will be super. So high reachability is really good for any type of business. The advantages of website advertising are taken through the traffic on the website.

The examples of digital marketing campaigns are Google PPC, Facebook campaigns. 

Digital marketing helps to improve

It doesn’t matter from which niche you are, or what is your business, what is your location.

Digital marketing is an evergreen and all-time hit strategy for your business and brand. Digital marketing helps to improve us in our fields.

Pros and Cons of digital marketing

Everything has its own advantages and disadvantages, it depends on our intelligence and choice. 

Some Pros and Cons of digital marketing are explained below. 

Pros Of Digital Marketing

We can see the advantages of digital advertising or the advantages of online marketing by points below-
 

1. Cost-effective
2. High in reachability
3. Measurable
4. Eco friendly
5. Good in Pandemic
6. Good ROI
7. Have a great future
8. Good for branding
9. Competitors analysis 
10. Compact
11. Managed globally
     

Cons Of Digital Marketing

Some points are given below to define the disadvantages of digital advertising or disadvantages of online marketing-

1.  Sometimes return a lot of negative response.
2. Time-consuming, need a lot of time to manage.
3. Easy to copy your online campaign.
4. Risk of cyber attack.
5. It depends on the Internet connection.
6. Not good for remote areas.
7. Chances of online frauds.
8. Loss of social connectivity.
9. Less personal relations.
10. Cannot use emotion.
11. Server load apply more maintenance cost.
     

Both marketing are somehow connected and have their own advertising advantages and disadvantages, but we should manage it smartly.

The disadvantages of internet marketing are fewer than traditional marketing.

 

Digital marketing vs traditional marketing

Digital marketing and traditional marketing both are part of marketing. When a method is used for a long time and then replaced by a new modern method, the previous method will be called traditional.

There are some benefits of traditional marketing and we cannot ignore the benefits of online marketing too.

An old marketing practice may convert into digital by using digital tools and platforms.

A disadvantage of internet marketing may be converted into an advantage in traditional marketing. For example, making a personal relationship in business to ensure a fixed business deal.

To know the differences between these two, we can find some explanation for them, to see the digital vs traditional advertising.

 

Traditional Marketing

1. It is a method of marketing in which a company or market persons know about their audience by a survey, or by any other medium.

2. A marketer interacts with customers personally.

3. Ads banner, pamphlet, and hoardings are placed on places where the audience can see them.

4. Television ads are also used in this approach.

5. Newspapers ads are a good medium for traditional marketing.

6. Marketing is also done by using references.

7. Often offers and discounts are placed to attract the buyers.

8. The demo is presented by the company’s representative.

9. It involves more employees and resources.

10. It is time-consuming.

 

Digital Marketing

1. It uses the Internet and resources available on the web.

2. Interaction with visitors is done by a website and other online tools.

3. SEO, PPC, and social media campaigns are used to displays the ads.

4. Search engines, social websites, and other websites are used.

5. Google, Facebook, Bing, Youtube, and etc are medium for ads.

6. Marketing is done by email marketing, SMS marketing, and others.

7. Offers and discount are placed to attract the visitor.

8. Free testing of services is given for a limited period.

9. It involves fewer employees and resources.

10. It is time-consuming but good for ROI.

 

We can see that we cannot separate traditional and digital marketing. Both are parts of marketing and helps in the improvement of business.

We can use both marketing strategies to improve our business and find the goals.

Ignoring digital marketing will be not good these days because almost everything is going online and internet users are increasing dramatically.

Advantages of digital tools are definitely support the marketing.

But we should not underestimate the power of traditional marketing too because it has its own benefits.

 

Catch The Conclusion: So here we got the digital marketing summary. We have discussed traditional marketing vs digital marketing. 

After discussing digital marketing point by point, now we are able to know the meaning of digital marketing.

The importance of digital marketing is also countable according to nowadays high competitive environment. So using the digital marketing is always give some extra.

The real benefits of digital marketing can be found by using the components of digital marketing. 

So dear readers, write your precious comments in the comment box and let me know more about it.

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