Social Media is the fastest growing trend, don’t miss it
You can see a clear growth from 2015 to 2019, it is very gigantic and expanding continuously each day.
It has grown from 3.270 million to 4.536 million, which means from 46% to 58%.
The growth of 1.266 million is not a little number, and 12% is not a small percentage.
1,266,000 (Total Growth) / 5 (Duration in Years) = 253200 (Per Year)
12 (Total Growth) / 5 (Duration in Years) = 2.4 % (Per Year)
What is social media marketing and how does it work?
Social media content strategy is a good way to communicate with potential clients or visitors to your blog/website.
Don’t take it lightly
Don’t take social media marketing lightly, because it is the fastest growing online platform for your idea/product.
Here you get a great exposure in front of a massive audience, it is a direct open market that is open every time for everyone.
What is social media marketing?
In social media marketing, we use available social websites and social media platforms to reach the potential customers/audience to promote our brand.
It is a good medium to improve sales leads and direct sales, and no doubt it increase traffic on a website/blog.
Popular Marketing Platforms
There are some popular marketing platforms available for this marketing method, these are used to apply social media marketing strategies.
The two most commonly used platforms are-
-
Social networking websites
-
Mobile phones
1. Social Networking Websites
The social networking websites are becoming mature gradually, it is making its place among active users and now emerging as a giant medium to marketing.
With the quality of easiness and usefulness, it became so trustworthy that many big organizations have been using it for a long time.
See some famous brand-
As we can see these famous brands are using social media websites because it is the demand of the time, and has a bright future scope too.
If it is working for already established brands, it will work for you too.
Have a look at some common and interesting qualities of social media websites that are so useful for social media marketing.
1. Helps to build relationships and communities
Building relationships with customers/users/visitors are a very important part of online marketing that is a required element of social media marketing.
It provides a platform to bloggers/businesses for interacting with consumers/readers that helps in making relationships, and communities.
If a company or blogger is online via a social media website, users are free to interact with them directly. It strengthens the relationship between consumer and company/blog.
2. Acts as Word of Mouth
An easy way to interaction between users and brand/company/blog that act as word of mouth, this interaction is different than old advertisement tactics and marketing methods.
These e-word's consequences are very beneficial for a business or blog. Even it opens the way of many potential customers and opportunities.
3. Makes loyal users
Social media websites allow users/consumers to tell about their needs, actual requirements, demands, and any improvement that they expect to see in product/service.
These interactions are done by virtual communities that are created by businesses/bloggers, direct personal interaction with a company/blogger instills the 
feeling of loyalty in users/readers.
Loyalty plays a vital role in any business and it must be two-sided, a loyal customer/reader is an asset for a company/blog.
4. Campaigns made easy
Most social media websites have inbuild analysis technologies, these are very useful to decide the campaigns.
You can take the decision based on your analytics reports. There are some social marketing examples available online.
Most common and popular examples of these analytics are-
-
Facebook Insights
-
Google Analytics
After analyzing your analysis reports of social media websites, you can start a target-campaign. It will help you to decide the budget and other parameters of the campaign.
2. Mobile Phones
Mobile phones with internet connectivity are something like the whole world narrowed down into your pocket and with the boom of technology of android and smartphones, the powerful beast of the internet has been unchained.
What the era it is, the ocean of knowledge is breaking all the boundaries of ignorance, a FREE world of opportunity is available on a click.
You can see some outstanding qualities of mobile phones in social media marketing, these are very basic and we are habitual of them.
1. Easy Way To Be Social
I would like to add some useful information here, there are approx 4.54 billion active users of the Internet over the world.
Mobile phones are somehow responsible for this large number, with the easy to use browsing capabilities, it has become easier to connect with people via social media websites.
As we know social media users are increasing every day.
Most of them have their mobile app, so the users are free to use social media websites anytime on some simple clicks.
2. Beneficial for social media marketing
These websites and apps make social media marketing easy, they provide price and new offers to their consumers/readers.
It is easy now for companies/blogs to remind their consumers/readers about any new updates quickly, they can even generate offers for individuals.
This two-way communication works great for social media marketing, and it results in a growth in sales leads and possibly in sales.
3. Makes the user a participant
In social media websites, a blogger/business can interact directly with consumers/readers via an inbuilt chat facility, this makes a better 
bond between them.
Any follower and visitor can give suggestions, and tell the need. These suggestions, complaints, and requirements are very important for a blogger/company.
A blogger/company improve himself according to the advice and suggestion and keep updating consumers/readers about the updates via social media websites.
This process converts a consumer/reader into an active participant, a participant means a lot for a blog/company.
4. An effective advertising platform
Advertisement with social media is easy if you have a large number of followers, a simple post about the new offer or new product works effectively for advertising.
FREE Advertising
There are so many ways you can do advertising on social media websites-
-
Promotional Banners
-
Gif image
-
Short Videos
-
Infographic
-
Small Funnels
-
Blog post link
Paid Advertising
Social media websites have their campaign strategies, they provide many packages and features for it.
-
Post Boost
-
Paid Pages
-
Promotional Buttons
You can see all these on the popular social website “Facebook”.
How social media marketing works?
In social media marketing, we publish high-quality content on our social media account.
We communicate with our existing followers and new users through chat, email, and other mediums.
We run some advertisement campaigns via social networking and social media, these campaigns are very useful and we can analyze them for further decision making.
We can see some largely used social media platform examples, some best brands on social media 2019 are-
-
Facebook
-
WhatsApp
-
Yelp
-
Blogs
-
Twitter
-
LinkedIn
-
Instagram
-
Pinterest
-
YouTube
-
Snapchat.
You can see many other social media platforms except these, I found Quora as an emerging platform for social media marketing.
Although it is a question & answer platform but it is evolving gradually as a social media platform too.
What is social media content?
Social media content can be anything that is posted or shared by you with others on social media.
You can see a post on your Facebook wall, it can be a banner, image, content with link, content with the hashtag.
The main purpose of this sharing or posting should be branding of your blog/website, which is the direct branding of your company/products.
What is content marketing?
It is a method to communicate with potential and existing customers/readers, it is used to attract the new visitors/reader or buyers.
Social media marketing content creation is a technique used by businesses or individuals to gain new followers, it increases the sales leads.
Social media marketing vs Traditional marketing
We have already discussed the benefits of social media marketing in the previous section, some traditional marketing practice adds more social media marketing benefits.
Social media marketing get inherited some marketing methods from traditional marketing that are applied to available different types of social media platforms.
Social media marketing definition
Social media marketing is a method to promote the products and services on social media websites and networks, it is a way to connect with existing and potential customers/readers.
It is a platform to tell your customers and readers about your mission, qualities, and vision.
Traditional marketing definition
Traditional marketing is a marketing method that doesn’t use online resources.
Print, phone, pamphlets, advertising banners, broadcasts, and newspapers are used instead of connecting with customers.
Differences between Social Media Marketing and Traditional Marketing
After understanding social media marketing meaning, it is easy to differentiate between social media marketing and traditional media marketing.
We can some basic variation between them-
1. Behavior
Social media marketing focuses on the customer/reader's behavior and try to change the mind by making a personal relationship with customers.
In traditional marketing, the focus is to sell the product/service, it retains the benefits of customers.
2. Expense
Traditional marketing uses traditional media for advertising which is very costly, the cost is too high, and small firms/companies don’t want to invest it.
That is the reason, the investment is made mostly by large companies/firms.
On the other hand, in social media marketing, there are many platforms such as Twitter, Facebook, Instagram, Linkedin that available as free to make a profile for business.
On these platforms, you can start some low-cost advertising campaigns that are easy to afford for all.
Facebook Boost
You can see how cost-effective it is.
3. Broad Reach Area
Social media websites have a high number of active users, these users are so responsive and participate in making a social media community.
For your knowledge, only Facebook has these visitors radio,
-
2.6 Billion per month (As of the first quarter of 2020)
-
1.73 Billion per day (During the first quarter of 2020)
So we can understand how broad the reach area it is, and how high chances to reach a target market.
Traditional media marketing doesn’t do target marketing rather it applied to a very broad audience, that may cause irrelevant ads to the audience and low Return Of Investment (ROI).
There is a lack of individual conversation and community in the traditional marketing.
Social media marketing is a method of sending the right message to the right person via the right medium. The ROI is possibly higher as compare to traditional marketing.
4. Users Engagement
Social media is a magical world and the benefits of social media for youth can be found in it. It can engage its users.
This is done because of its functionality of direct communication of the audience with a brand/blogger.
Most social media platforms have inbuilt messaging and chat functionality that makes it valuable to interact with customers/visitors directly.
A direct interaction with customers/visitors means a lot in building a brand and improve the product quality.
5. Ease of implementation
Traditional marketing is very complex in implementation, they have to assign, organize, and execute the task that needs a budget.
These are time-consuming tasks and need employees to work on it.
On the other hand, social media marketing is simple and cost-effective in the budget.
If you are a Facebook, Instagram, or any other social media user you can see and understand social media posts examples.
Social media marketing strategies are very easy and can be implemented after reading some social media marketing articles.
Some digital marketing companies are in social media marketing jobs too.
We can find the conclusion that social media marketing has a lot of advantages but we cannot ignore traditional marketing, it still has its place in the market.
It is very important to maintain a balance between these two marketing approaches. A combination of both will be beneficial for your business/blog.
Why social media marketing is important for your business
As we know the importance of social media in business communication, and cannot ignore the importance of social media marketing, social media is medium between marketing and businesses.
So we can see the benefits of social media for business, and because it is also a way to interact with consumers so there are many direct and indirect benefits of social media marketing for consumers too.
To know the importance of social media marketing, we will have to look into some related detail.
What is social media?
It is a computer-based technology that makes it easy to share the expression, ideas, thoughts, and useful information via the virtual communities and networks.
Many websites and applications in social media provide facilities to users to create and share content as text, image, video, infographic, it allows users to partake in social networking.
Why your business needs social media marketing?
A general question may arise that why is social media important in today's society?
Well, there is not an exact answer to this question because social media is so vast and has many aspects.
One of the most important aspects can be the business, and social media marketing is a method that is used in businesses.
Why use social media for business?
It is very easy to connect with consumers/readers via social media, businesses find it a very useful platform to communicate with customers.
You can assume the social media websites as an online business outlet that is open 24 hours for your customers/readers.
Why is social media important today?
Social media is a place where people free to talk with each other freely, and it is the fastest-growing trend.
The importance of social media in our LIFE is very interesting, you can see it if you have a social media app on your mobile phone. It connects you to a virtual community of interest.
You can be a follower of one of your friends or you can be a follower of any famous personality like a movie star, politician, social, worker, artist, or a famous blogger.
It gives you the freedom to make your community.
Almost every industry and company has joined it, people of all age group are on social media and actively participating in the social media communities.
Because of the involvement of numerous users, it has become worthy and the use of smartphones makes it more powerful and reachable.
The connections between people result in the benefits of people, and today in the age of internet and digitalization, it is so important to use it for your purpose.
How businesses use social media for marketing?
Many ways are used by businesses. Social media and business growth are correlated and fulfill the needs of each other.
They do it by these actions-
-
Creating Business Profile/Account
-
Content Marketing
-
Product Promotions
-
Advertising Campaigns
There are other several ways through which businesses use social media for growth. The advantages of social media in marketing are taken by businesses by using its features and tools.
The importance of social media in communication and the importance of social media in society is notable.
There are many social media marketing strategies and methods used to get the benefits of social media platforms to get marketing perks.
Hope we will talk later in any next blog post about it.
Final Talk: Social media is like many communities are in your pocket, and after knowing it uses, you can understand its relationship with marketing.
Hope you know, why social media marketing is important for your business now? And most importantly what is the social media marketing
As we can see, the social media growth is very high and the social media marketing is growing with it too.
I know there are many things remain to discuss about it, please let me know about it in the comment box.
Dear readers, please share it to spread the knowledge.
15 quick ways to reduce bounce rate (Alert: 7th is marvelous)
Why social media marketing is important for your business
How to start a business online, what is online business?
Clear Meaning, Importance, and Benefits of Digital Marketing
The Secret Of Keyword In SEO - What is keyword in SEO
Content writing tips for beginners
1 Strong Reason: Why You Should Take Your Business Online